exo² The Heat Inside was invited by Parts Unlimited and Drag Specialties to participate in their 2008 Meet & Greet and Showcase events held in Madison, Wisconsin on August 21-24, 2008. This is LeMans Corporation's biggest sales event of the year and participation was by invitation only.
The Meet & Greet and Showcase is the only event where LeMans brings in every single sales representative for sales training. This was a tremendous opportunity for exo² The Heat Inside to network with the industry's largest sales force and spend time mingling with other industry leading vendors. exo² The Heat Inside was brought on by LeMans Corporation in February 2008 as their new supplier for power-sport heated clothing and accessories.

After spending Saturday afternoon and Sunday morning educating Parts Unlimited and Drag Specialties Reps on the features and benefits of FabRoc™ (²'s proprietary heat technology) and the company’s range of heated products, dealers from across the US were granted entry on Sunday afternoon to preview the industry’s hot products for 2009 (pun intended).

exo² The Heat Inside representatives also had the opportunity to hear LeMans founder, Fred Fox, deliver a message on the state of the industry, the health of their business and the company’s expansion plans into Europe. A tour of their state of the art distribution center in Janesville, WI was also provided.

» Staff Writer